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Media & Entertainment Committee at BIS Ministry of Consumer Affairs Pursues Standards Setting Goals

New Delhi: In a concerted effort to elevate the standards of the Indian media and entertainment industry, a pivotal meeting was recently convened at the Bureau of Indian Standards (BIS) under the Ministry of Consumer Affairs, Food and Public Distribution, Government of India. Dr. Sandeep Marwah, in his capacity as the National Chairman for the Media & Entertainment Committee SSD13, spearheaded the discussion, drawing upon the expertise of nearly 40 industry experts.

The meeting served as a platform for the exchange of invaluable insights, suggestions, and experiences, with a keen focus on setting standards that would bolster the integrity and quality of the Indian media and entertainment sector. Emphasizing the significance of this endeavor, Dr. Sandeep Marwah underscored the importance of ensuring that the industry adheres to stringent standards, which in turn would enhance India’s global standing and foster a conducive environment for professionals.

“We are working very hard with our team, and we are growing every day at BIS. The Indian Media and Entertainment Committee has expanded significantly and requires our full attention in setting robust standards,” remarked Dr. Sandeep Marwah, founder of Noida Film City and Chair for the Media and Entertainment Committee at the Bureau of Indian Standards. He further added, “This initiative will immediately enhance the image of India and provide a very pleasant environment for everyone working in the industry.”

The concerted efforts of the Media & Entertainment Committee at BIS have received unwavering support from key stakeholders, including S.K. Kanojia, Scientist-E & Head (Service Sector Department-II), and Shivam Soni, member Secretary, who have wholeheartedly backed the committee’s endeavours.

The commitment and dedication exhibited by all involved reflect a collective determination to raise the bar and ensure that the Indian media and entertainment industry attains global recognition for its excellence and adherence to rigorous standards.

Grammy Award Winner Sound Engineer P A Deepak Enlightens Students at AAFT Workshop

Noida: In a transformative workshop aimed at instilling a deeper understanding of the pivotal role of sound in visual storytelling, AAFT had the privilege of hosting Grammy Award-winning Sound Engineer and Record Producer, P A Deepak, at its esteemed campus.

Dr. Sandeep Marwah, the visionary leader and founder of AAFT, emphasized the profound impact of sound on the cinematic experience, stating, “The sound needs rectification. It is as important as visuals. Emphasis on sound can enhance the whole cinema,  a television production or even an event. This workshop has brought a huge change in the thinking of students of AAFT and clarified the importance of sound.”

The workshop proved to be a transformative learning experience for the students of AAFT, who gained invaluable insights from Deepak’s vast expertise in the field of sound engineering and production. His expertise shed light on the intricate nuances of sound design, highlighting its power to elevate storytelling and evoke emotional responses from audiences.

P.A. Deepak, renowned for his remarkable achievements in the industry, including winning the prestigious Grammy Award for “Best Compilation Soundtrack for Visual Media” for the movie Slumdog Millionaire in 2010, captivated the audience with his wealth of knowledge and experience.

In addition to his Grammy Award, Deepak has been recognized with a Certificate of Honour in 2015 from The Recording Academy for his exceptional contributions as a Surround Mix Engineer on the Grammy Award-winning recording “Winds of Samsara” in the category of Grammy Award for Best New Age Album at the 57th Annual Grammy Awards.

In acknowledgment of his significant contributions to the field of sound engineering and his invaluable support of AAFT’s mission to provide world-class education in media and entertainment, Dr. Sandeep Marwah conferred upon P A Deepak the esteemed honor of life membership of the International Film and Television Club of AAFT.

The workshop by P A Deepak marks yet another milestone in AAFT’s journey of excellence, further enriching the educational experience and nurturing the talents of aspiring filmmakers and media professionals.

120th Batch Inaugurated at AAFT Marwah Studios, Marking Another Milestone in Creative Education

Noida: In a historic moment that underscores its commitment to excellence in creative education, AAFT Marwah Studios proudly inaugurated its 120th batch, solidifying its position as a global leader in nurturing talent in the realm of media and entertainment.

Dr. Sandeep Marwah, the visionary founder and president of AAFT, expressed his pride in this significant achievement, highlighting the institution’s unparalleled track record of innovation and quality. “History is once again repeated, We are the only institution in the World where the 120th batch of creative training has been launched today,” remarked Dr. Marwah. With an impressive nine World records to its name, AAFT has carved a niche for itself as a beacon of excellence in creative education.

Dr. Marwah emphasized, “The quality at AAFT we have never compromised. We are the only institution with the largest number of productions taking place with students, we are the most cost-effective film school in the World, and we conduct the largest number of events related to education and training in the World.”

The inauguration ceremony witnessed esteemed luminaries from the industry gracing the occasion, including Grammy Award-winning Sound Engineer P A Deepak, President of PR Society of India Dr. Ajit Pathak, Writer Dr. Dewakar Goel, Actor & Educationist Pallavi Yuvhraj, and PR Consultant Kunal Kapoor. Each speaker shared valuable insights and words of encouragement, inspiring the newly enrolled students to embark on their journey with passion and dedication.

In recognition of their invaluable contributions to their respective fields and their support of AAFT’s mission, Dr. Sandeep Marwah honored the dignitaries with the esteemed life membership of the International Film and Television Club of AAFT, a testament to their enduring partnership and commitment to advancing the realms of media and entertainment.

The inauguration of the 120th batch at AAFT Marwah Studios signifies a continuation of the institution’s legacy of excellence and innovation, providing students with unparalleled opportunities to realize their creative potential and make a meaningful impact on the world stage.

Ajit K Thakur, Co-founder and Director of AHA, Hosts Engaging Workshop at AAFT

Noida: In a dynamic collaboration aimed at enriching the educational experience of aspiring filmmakers, the esteemed AAFT School of Cinema welcomed Ajit K Thakur, the Co-founder and Board of Directors at AHA, for an illuminating workshop held at AAFT Marwah Studios.

Tony D’ Souza, the distinguished Dean of Cinema at AAFT, orchestrated the event, providing an opportunity for students to engage in a face-to-face interaction with Ajit K Thakur. The session proved to be a forum where eager cinema enthusiasts had the chance to pose a myriad of questions, delving into the depths of Thakur’s extensive knowledge and experience in the film industry.

Ajit Thakur, a luminary renowned for his contributions to notable productions such as “Savdhaan India: Crime Alert” (2012), “Enigma – The Fallen Angel” (2021), and “Sniff” (2017), captivated the audience with his insights and expertise. His adept handling of queries left attendees thoroughly satisfied, benefitting from his profound understanding of the cinematic landscape.

Earlier this year, Ajit Thakur was elevated to the prestigious position of Co-founder & Board of Directors at AHA, an esteemed Indian over-the-top streaming service under Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group.

Reflecting on his illustrious journey, Thakur shared anecdotes from his formative years, including his tenure at Coca Cola India, where he commenced his career as a management trainee in 1995.

In recognition of his invaluable contributions to the world of entertainment, Dr. Sandeep Marwah President of Marwah Studios, a visionary in the field, bestowed upon Ajit Thakur the esteemed honor of life membership of the International Film and Television Club of AAFT.

The workshop underscored AAFT’s commitment to fostering a rich learning environment and providing students with unparalleled opportunities to engage with industry stalwarts like Ajit K Thakur, thus equipping them with the skills and knowledge necessary to thrive in the competitive realm of cinema.

Sandeep Marwah Motivates Members of He Connects and She Connects to Work for the Nation

ew Delhi: Dr. Sandeep Marwah President of Marwah Studios, an eminent figure in the realm of business and community development, graced the occasion as he inaugurated the 58th Bimonthly Meet & Business Conference organized by She Connects He Connects. Held on February 9th, 2024, at Hotel Radisson Blu Plaza Mahipalpur, the event served as a platform to celebrate International Women’s Day and foster networking opportunities for entrepreneurs and professionals.

In his keynote address, Dr. Sandeep Marwah emphasized the importance of collective efforts in driving progress and development for the nation. He underscored the significance of initiatives like She Connects He Connects in empowering individuals, especially women, to contribute meaningfully to the socio-economic fabric of the country.

“I am honored to inaugurate the She Connects He Connects Business Meet and Awards, a platform curated by Mrs. Anju Handa, which aims to promote networking and collaboration among entrepreneurs and professionals,” remarked Dr. Marwah.

The event provided a conducive environment for networking, collaboration, and knowledge sharing, enabling participants to forge valuable connections and explore new avenues for growth and development in their respective fields.

Dr. Sandeep Marwah’s presence lent further inspiration to the attendees, encouraging them to harness their potential and work tirelessly towards the advancement of the nation. His motivational address resonated with the audience, instilling a sense of purpose and determination to contribute meaningfully to society.

As the event concluded, participants departed with renewed vigor and enthusiasm, armed with valuable insights and connections to propel their professional endeavours forward.

Sandeep Marwah Honoured Prominent Writers for Their Contribution to Literature

New Delhi: Dr. Sandeep Marwah, President of Marwah Studios, was recognized for his significant contributions to promoting literature on a global scale at a prestigious event held at Hotel Crown Plaza, organized by the BPA Foundation. Addressing a gathering of esteemed writers, poets, and literary luminaries, Dr. Marwah hailed the Global Literary Festival Noida as a beacon of literary excellence, having garnered international acclaim and widespread recognition.

In his address, Dr. Sandeep Marwah celebrated the remarkable success of the 9th Global Literary Festival held in 2023, which showcased the rich tapestry of literary talent from across the globe. He extended a heartfelt invitation to all attendees to participate in the forthcoming 10th Literary Festival, promising an unforgettable international extravaganza that would captivate audiences and elevate the literary discourse to new heights.

Acknowledging his relentless efforts in championing the cause of literature and fostering a culture of literary appreciation, Dr. Sandeep Marwah was honored for his unwavering commitment to promoting literature on a global platform. The accolade served as a testament to his vision and dedication in nurturing literary talent and fostering a vibrant literary community.

As a gesture of recognition and appreciation, Dr. Marwah presented awards to prominent writers from across India, honoring their exemplary contributions to the world of literature. The National Writers Award bestowed upon these literary stalwarts underscored their profound impact and enduring legacy in shaping the literary landscape of the nation.

The event served as a celebration of literary excellence, bringing together distinguished writers and intellectuals to commemorate their collective achievements and inspire future generations of literary enthusiasts. Dr. Sandeep Marwah’s steadfast commitment to promoting literature was applauded and recognized, reaffirming the importance of fostering a culture of literary appreciation and discourse.

Sandeep Marwah Inaugurates Women’s Achievement Awards on International Women’s Day

Greater Noida: Dr. Sandeep Marwah, President of Marwah Studios, illuminated the essence of womanhood and empowerment as he inaugurated the prestigious Women’s Achievement Awards on the occasion of International Women’s Day. The event, held in Greater Noida, witnessed Dr. Marwah’s poignant remarks as he symbolically lit the ceremonial lamp, signifying the radiance and resilience of women across the globe.

In his address, Dr. Sandeep Marwah extolled the invaluable contributions of women, emphasizing their role as the real wealth of the world. He eloquently articulated, “Women are the perfect organizers, embodying the spirit of motherhood and serving as a source of motivation and inspiration. They infuse boundless energy and enthusiasm, instilling a sense of nationalism and pride in every endeavor.”

Expressing his delight at the collaboration between various women’s organizations, Dr. Marwah highlighted the growing synergy within the International Women’s Film Forum, which has evolved into a federation encompassing multiple women’s groups. He underscored the diverse platforms available for amplifying women’s voices, including special programs on Radio Noida 107.4FM and MSTV at Marwah Studios’ television station.

In recognition of his steadfast commitment to women’s empowerment, Dr. Sandeep Marwah was honored during the event, acknowledging his deep involvement in advancing the cause of gender equality and inclusivity. Subsequently, he presented awards to exemplary women achievers, lauding their outstanding contributions to society and their unwavering dedication to making a positive impact.

Among the distinguished guests present were Dr. P.K. Rajput and Dr. Rakesh Agarwal, adding further gravitas to the occasion with their presence and support for the empowerment of women.

The Women’s Achievement Awards ceremony served as a poignant reminder of the indomitable spirit and remarkable resilience of women, inspiring individuals to champion the cause of gender equality and celebrate the myriad achievements of women worldwide.

Sandeep Marwah Inaugurates 20th Anniversary Program of Voluntary Organization SADRAG

Noida: Dr. Sandeep Marwah, renowned philanthropist and visionary, graced the occasion as the chief guest to inaugurate the 20th anniversary celebration of the Social and Development Research & Action Group (SADRAG). Hosted by Dr. Mala Bhandari, the event unfolded at the prestigious Kiran Nadar Museum of Art, accompanied by esteemed guests including Major General Praveen Kumar, Advisor, and Stéphane Amalir, Director of Alliance Française.

In his address, Dr. Sandeep Marwah emphasized the crucial role of social organizations in uplifting the underprivileged and providing them with opportunities to thrive in life. He commended Dr. Mala Bhandari for her unwavering dedication and tireless efforts in steering SADRAG towards its noble objectives.

The celebration commenced with an inspiring performance by the students of SADRAG, showcasing their talent in music and dance, which captivated the audience and set the tone for the program. Additionally, a coffee table book highlighting the remarkable journey and achievements of SADRAG was unveiled, encapsulating two decades of impactful initiatives and transformative interventions.

Dr. Sandeep Marwah’s presence added gravitas to the event, underscoring the significance of collective efforts in fostering social change and community development. As SADRAG marks its 20th anniversary milestone, the occasion serves as a reminder of the enduring commitment to serving humanity and creating a more inclusive and equitable society.

33 Years of Marwah Studios Celebrated at Noida Film City

Noida: Marwah Studios, the pioneering hub of media and entertainment, celebrated its 33rd anniversary with grandeur and nostalgia at Noida Film City. Founded on the 10th of March, 1991, the inauguration marked a significant milestone in the history of North India’s film industry. Dr. Sandeep Marwah, the visionary founder of Noida Film City and President of Marwah Studios, reminisced about the auspicious beginnings and the journey of excellence over the years.

The inauguration ceremony witnessed the presence of esteemed luminaries from the film fraternity, adding to the glitz and glamour of the occasion. Among the distinguished guests of honor were luminaries such as Krishna Raj Kapoor, Shammi Kapoor, Surinder Kapoor, Boney Kapoor, Anil Kapoor, Madhuri Dixit, Padmini Kolapur, Poonam Djillon, Shilpa Shridkar, Sanjay Kapoor, Yash Chopra, Prem Chopra, Rakesh Roshan, Vinod Pandey, Ashok Thakaria, Indra Kumar, Baba Azmi and many more.

Dr. Sandeep Marwah fondly recollected the momentous event that marked the beginning of a new era in Indian cinema. The inauguration featured the commencement of a feature film titled “Prem” and a TV serial named “Khali Hath,” followed by an advertisement for a television by Bijon Das Gupta. These initial steps paved the way for Marwah Studios to evolve into a globally renowned brand, boasting an impressive tally of nine world records to its credit.

Today, Marwah Studios stands as a testament to excellence and innovation in the realm of media and entertainment, with a diverse family of over 40,000 media professionals hailing from 156 countries across the globe. Dr. Sandeep Marwah proudly acknowledged Marwah Studios’ role as the founding pillar of Noida Film City and numerous other organizations associated with films, television, and media, including the recent addition of AAFT University.

Messages of congratulations poured in from around the world, reaffirming the significance of Marwah Studios’ contributions to the industry. Over the years, Marwah Studios has served as the nurturing ground for aspiring filmmakers, television channels, and media companies, shaping the landscape of Indian cinema and beyond.

As Marwah Studios embarks on the next chapter of its illustrious journey, the spirit of innovation and creativity continues to be the driving force behind its success, promising a future filled with groundbreaking achievements and timeless creations.

National Media Conference by AAFT School of Journalism and Mass Communication

Noida: The School of Journalism & Mass Communication (SOJMC) at AAFT is proud to announce the commencement of the National Conference on Social Media Algorithms & Filter Bubble: Redefining the News Landscape. This hybrid event brings together esteemed dignitaries, scholars, and practitioners to delve into the intricacies of social media algorithms and their impact on the dissemination of news.

The conference commenced with a warm welcome and introduction of dignitaries by Ms. Mehak Zaidi, Assistant Professor at SOJMC. The ceremonial lighting of the lamp and garlanding of Lord Ganesha was conducted by Sandeep Marwah, Chancellor of AAFT University, symbolizing the auspicious beginning of the event.

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University of Media & Arts, provided insights into the theme of the conference, highlighting the significance of understanding social media algorithms and their role in shaping the news landscape.

Esteemed speakers including Prof. (Dr.) Ajay Kumar, Executive Director – Academic & Quality Assurance; Prof. Dr. Surbhi Dahiya, Course Director, Department of English Journalism at IIMC; Prof. Dr. Sumit Narula, Director of Amity School of Communication at Amity University Gurugram; Prof. Dr. Tasha Singh Parihar, School of Media & Communication Studies at Galgotias University; and Prof. Dr. Pitabas Pradhan, Chairman of AMU Mass Communication Department, shared their perspectives on the subject, enriching the discourse with their expertise and insights.

The conference concluded with Ms. Shikha Tyagi, Dean of the School of Journalism & Mass Communication, delivering insightful concluding remarks, emphasizing the importance of continued dialogue and collaboration in navigating the evolving media landscape.

The National Conference on Social Media Algorithms & Filter Bubble served as a platform for academia, industry, and practitioners to exchange ideas, address challenges, and chart the course for a more informed and responsible media ecosystem. The event was supported by International Chamber of Media and Entertainment Industry.